All-new Fusions, Fiestas, Escapes and Transit vans
share the stage with muscular Mustangs, tough F-Series trucks and the
rest of the freshest vehicle lineup available on the Ford stand at this
year’s North American International Auto Show (NAIAS).
More
than 65 vehicles will grace the Ford exhibit this year, including a
Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit
Connect and Ford Police Interceptors.
“The
theme of this year’s Ford stand is ‘People Serving People,’” said Elena
Ford, director of Global Marketing, Sales and Service Operations. “The
everyday heroes who use these commercial vehicles will be a part of the
exhibit to share their experiences with guests.”
Throughout the approximately 60,000-square-foot exhibit, Ford will showcase power-revving and fuel-efficient EcoBoost®
engine technology, a Focus ST road rally driving simulator, a Mustang
Nation display, and ever-durable Ford trucks along with several other
demonstrations. The stand boasts the freshest new vehicle lineup of any
automaker, featuring EcoBoost engine technology available on nine
different nameplates.
Henry Ford as your guide
To
help celebrate 150 years of the man who put the world on wheels, Henry
Ford – actually, an actor playing him – will guide guests around this
year’s Ford stand.
Ford
will start the tour near an original 1903 Model A, taking visitors
through his life history while showing them Ford’s current lineup of
vehicles. The full Ford showroom will be on display, as well as
commercial vehicles including the all-new global Transit family.
Ford
is the largest manufacturer in the global commercial vehicle segments
where it competes, and North America’s best-selling commercial truck
brand for 28 years. Ford is building on this leadership with
introductions of the all-new Ford Transit and Ford Transit Connect vans.
Transit
full-size cargo van and wagon are expected to deliver best-in-class
fuel economy – averaging 25 percent better than today’s E-Series – and
the segment’s lowest operating costs. Customers can choose from three
roof heights, three body lengths, two wheelbases, and standard 3.7-liter
V6, 3.5-liter EcoBoost or new 3.2-liter Power Stroke® five-cylinder diesel engines.
The
all-new Ford Transit Connect compact van is available in two wheelbase
lengths and in XL and XLT trim series. Transit Connects deliver a
1,600-pound payload, 130 cubic feet of cargo space, and have an
available 2,000 pounds of towing capacity. Transit Connect is expected
to achieve at least 30 mpg on the highway with its 1.6-liter EcoBoost
engine.
Beyond
its vehicle fleet and displays of technological innovations, Ford will
offer NAIAS guests several experiential opportunities.
Boostical
Visitors
will have the chance to produce an instant musical collage featuring
the words “Eco” and “Boost” backed by sound effects. This fun sound
mash-up will be shareable on social media networks instantly.
Taurus talent search
Guests
interested in becoming a Taurus product specialist will be able to
audition by recording a video. Participants will be given a short script
to share via social media. Those with the highest number of “likes”
will win the title of Best in Show.
Blue Oval card
For
the second year, the display will feature Ford’s Blue Oval card,
offering visitors a more focused, personalized experience they can share
with their family and friends. Visitors can register online to receive a
Blue Oval card, which they can then use to access relevant content
throughout their time on the Ford stand.
Courtesy of corporate.ford.com