Ford Social Gives Citizen Journalists Access to the 2012 SEMA Show

Monthly Coupon Specials: November

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New 2014 Ford Fiesta Adds MyFord Touch with Improved Voice Recognition, Navigation and Phone Pairing

The latest trend in consumer electronics is the miniaturization of the gadgets we love, while packing them with even more performance such as a razor-thin phone that doesn’t bulge in a pocket, smaller tablets that can be held with one hand, or music players that can be worn on the wrist. Ford is following suit, and beginning next year it will offer MyFord Touch^® with a new 6.5-inch LCD touch screen available on the 2014 Ford Fiesta.

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”

The migration of this technology comes right as Ford hits the five year anniversary of its award-winning SYNC^® in-vehicle connectivity system that was co-developed with Microsoft; more than 5 million cars and trucks have been sold with the system. Ford first launched SYNC on the 2008 Focus, then its smallest and most affordable car. Now, unveiling MyFord Touch for Fiesta cements Ford’s commitment to making technology affordable and accessible to everyone.

“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”

Besides the new MyFord Touch 6.5-inch color touch screen, which is an upgrade over the currently available 4-inch screen, the 2014 Fiesta will launch with the latest SYNC software that adds new features including:

• Simplified Bluetooth^® phone pairing: When pairing, the driver simply has to hit “OK” if the PIN on the phone and touch screen match each other
• More natural voice recognition: Drivers can now simply say “Play <name>” when requesting a specific artist, song, album or genre of music (i.e. “Play jazz” versus “Play genre jazz”)
• Improved voice recognition accuracy: The latest version of Nuance’s speech software, VoCon^® 3200 v4.2, improves overall voice recognition performance
• Flattened audio command structure: At any time, drivers can say the station frequency, “AM 760,” or the official name of the Sirius station, like “Hits 1,” to tune in; drivers no longer need to say “Radio” or “Sirius” to indicate their desire to listen to those audio sources
• Simplified navigation controls: The destination entry screen has been improved to help make it easier to enter an address

With MyFord Touch powered by Microsoft, Fiesta drivers will be able to stay connected to their lives, easily getting the information and entertainment they want while keeping their hands on the wheel and eyes on the road.

Courtesy of media.ford.com

Car Maintenance Tip of the Week

Engine oil

Checking and changing oil is critical to keep today’s engines running properly and efficiently. Follow manufacturer guidelines for changing the lubricant – generally, every 3,000 miles or three to six months.

Check the oil level with the engine off and the car parked on a level surface. Open the hood, remove the dipstick, wipe it clean with a cloth or paper towel, then return it to the oil reservoir. Take it out again and see whether the level is within the acceptable range marked on the dipstick. If you add oil, don’t overfill, which can damage the engine.

 

Car Maintenance Tip of the Week

Brakes and brake fluid

Check to ensure that brake fluid levels are within tolerance. How often you need to replace brake pads or other components depends on how you drive and typical driving conditions. Warning signs of a brake problem include noise, vibration or “grabbing” when you apply the brakes. Working on your brakes is a job probably best left to the professionals.

Freeway Ford - Thanksgiving Sale

Hey fans!  We have a great Thanksgiving sale going on.  With savings 2013 Ford Fusions, Ford Focus, and Ford Escapes, you should def come check it out!  See the image below for more info!

Because You Asked...What is Driver Alert?

New/Used Inventory Online

Hey fans!  Is anyone considering going car shopping sometime in the near future?  Make sure you browse our new and used inventory online to see what we have available.  It's quick and easy, and best of all you can do it from the comfort of your home!

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Ford Introduces New Seven-Passenger People Mover with a Difference: Transit Connect Wagon First to Exceed 30 MPG

Ford, the most fuel-efficient full-line manufacturer, introduces the first seven-passenger people mover expected to break the 30 mpg-plus highway barrier with the all-new Transit Connect Wagon, which drives like a car, has the flexibility of a utility and can haul the payload of a full-size pickup.

“Transit Connect Wagon gives young families and people on the go the fun-to-drive and efficient vehicle they’ve been looking for,” said Mark Fields, Ford’s President of The Americas. “It’s an all-new, smaller seven-seater that has better mileage than larger vans and creates a segment of its own. Customers also will love the unique combination of style, adaptability and affordability this wagon brings.”

Transit Connect Wagon is offered in two wheelbase lengths, in five- and seven-passenger configurations, and in XL, XLT and Titanium series levels. No other wagon in the market today offers the convenience of fold-flat seating, at least a 1,200-pound payload and more than 100 cubic feet of cargo space.

When properly equipped, this versatile wagon is approved to tow up to 2,000 pounds, 500 pounds more than a four-cylinder Toyota Highlander SUV.

Have it your way

Transit Connect Wagon offers customers a choice between two fuel-efficient four-cylinder engines – a 2.5-liter four-cylinder engine and an optional 1.6-liter EcoBoost^® that is estimated to deliver 30 mpg-plus on the highway. This powertrain makes Transit Connect Wagon the gas mileage leader among seven-passenger vehicles.

Both engines come mated to a convenient six-speed automatic transmission, geared for around-town responsiveness and low-rpm highway cruising.

Transit Connect Wagon is available in a wide variety of configurations and series levels, offering unexpected features in a high-value package with low operating costs.

This stylish, contemporary design is offered in two wheelbase lengths, a choice of five- or seven-passenger seating arrangements, and offers meaningful options like a full-glass panoramic roof, rear view camera, 6.5-inch touch screen display with navigation, and SYNC^® with MyFord Touch^® – Ford’s highly acclaimed voice-activated communications and entertainment system.

Transit Connect Wagon’s global design includes premium cues throughout such as available full body-color exterior accents with jewel-like chrome trim and high-gloss interior trim pieces. A range of seating surfaces, from luxurious leather, comfortable cloth and heavy-duty vinyl, is available to suit the specific needs of a wide variety of potential customers.

Commercial-strength DNA in a family versatility vehicle

Transit Connect Wagon’s work-hard/play-hard nature is reflected in cargo-carrying capacity and room for up to seven comfortably seated passengers, wrapped in a high-strength body engineered to rigorous global commercial vehicle durability standards.

The all-new Transit Connect Wagon builds on the foundation of reliability and durability established by the current Transit Connect compact van. Introduced in North America in 2009, Transit Connect has become the must-have vehicle for small business proprietors, thanks to its unmatched combination of payload and cargo capacities, adaptability, fuel efficiency, maneuverability and overall ease of driving.

Transit Connect was recognized as an innovative “white space” vehicle – literally carving out a new category in the market – by the automotive industry press corps when it was named North American Truck of the Year in January 2010 at the North American International Auto Show.

Now selling at a pace of 35,000 units per year, Transit Connect has become a favorite of small businesses, corporate fleets, taxi operators and a few individualistic owners who find its combination of a car-like ride and the cargo capacity of a van just right for their personal use.

“The all-new Transit Connect Wagon will expand the personal-use audience for this versatile nameplate by offering up to seven-passenger capacity across three rows of seating in a fully trimmed interior,” said Hau Thai-Tang, Ford vice president of Global Engineering, Global Product Development. “It has an extensive selection of comfort, convenience and connectivity options, and a full complement of safety features – making it a modern, family-friendly alternative to oversized minivans.”

All Transit Connect Wagon models feature first-row frontal, pelvis and side airbags, with first-, second- and third-row side curtain airbags in long-wheelbase models. Short-wheelbase versions get first- and second-row side curtain airbags.

Ford’s award-winning MyKey^® programmable ignition key enables restricting maximum vehicle speed and audio system volume, bringing additional peace of mind to both parents and fleet administrators alike.

Transit Connect Wagon even offers a child observation mirror so parents can keep track of children safely belted in second- and third-row seats.

Infinite adaptability

Inside, the Transit Connect Wagon package is a rolling showcase for adaptability in hauling both people and cargo.

From its 60/40 three-passenger second-row bench seat through fold-flat second- and third-row seating with third-row independent fore-and-aft sliding capability, Transit Connect Wagon quickly adapts to accommodate multiple combinations of people and cargo.

Also available is an electric windshield defroster, making short work of icy windshields in wintry conditions and when parking Transit Connect Wagon on the street.

The versatile Transit Connect Wagon offers far better fuel efficiency than traditional minivans, compact-car-like maneuverability and handling, combined with unprecedented payload and cargo capabilities.

Look for Transit Connect Wagon to appear in North American Ford dealerships in the fourth quarter of 2013

Courtesy of corporate.ford.com

Car Maintenance Tip of the Week

Engine coolant

Replace most engine coolant or antifreeze every 30,000 miles – or every two to three years. Newer formulas, however, may last up to 50,000 miles. To check coolant level, turn the car off and wait for the engine to cool. Locate the coolant reservoir (usually a translucent plastic tank) and eyeball the level of the coolant against the full and low indicators.

Ford's New EV+ Feature

Monthly Coupon Specials: November

Save on a complete break servicing with this month's exclusive Facebook offer.  Click the link and print your copy today!

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2013 Ford F-Series Super Duty Raises the Bar with Best-in-Class Towing and Payload Benchmarks

Ford continues to strengthen the F-Series lineup for 2013, raising the bar for Super Duty towing, hauling and braking to again set the standard among heavy-duty trucks.

“Super Duty pickups and chassis cabs are the segment benchmarks, chosen by tradesmen more than any other heavy-duty truck to get the job done,” said Raj Nair, Ford group vice president, Global Product Development. “To help our customers continue to become more productive and efficient, we’ve increased our towing and payload capability yet again.”

Best-in-class towing and payload

F-Series Super Duty trucks are engineered to meet the demands of the toughest customers. With their needs in mind, Ford engineers have raised conventional towing capacity to a class-leading 18,500 pounds, besting the nearest competitor by 500 pounds.

Increased towing brawn goes hand-in-hand with improved payload capability to a class-leading 7,260 pounds.

Improved brakes

F-Series Super Duty’s best-in-class payload numbers are supported by an improved brake system that delivers increased capability and usability.

Braking engineers increased brake rotor swept area by 16.4 percent in front and 14.5 percent in the rear for maximum braking to help dissipate heat, especially on long downhill grades.

These changes support a 700-pound increase in the maximum Gross Vehicle Weight Rating to a best-in-class 14,000 pounds. Improved brake pads and a retuned booster enable enhanced pedal brake feel to increase driver confidence.

“We’ve really improved brake feel,” said Michael Watkins, brake system engineer. “There’s refined modulation in the pedal – you really feel the stopping power. With a full load of cargo, drivers will notice strong, confidence-inspiring brakes.”

A larger parking brake for F-250 and F-350 models also allowed an increase in maximum payload rating.

Available adjustable pedals also enhance customer comfort by personalizing the interface between driver and brake system.

All-new F-Series Super Duty Platinum

Other changes for 2013 include the introduction of the all-new Platinum series model and the availability of SYNC^® with MyFord Touch^®.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside, plus other special exterior upgrades. The interior showcases luxury in the form of premium wood grain appliqués, a heated and leather-wrapped steering wheel, and other high-end luxury touches.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features, along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck’s hitch.

Unique to Ford F-Series, the physical interface for MyFord Touch has been optimized to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack.

Expect more

Leadership is expected of F-Series, which has been the best-selling truck in the U.S. for 35 straight years.

Historically, best-in-class towing and payload capability and legendary Built Ford Tough durability have driven F-Series customer loyalty. The 6.7-liter Power Stroke^® diesel and 6.2-liter V8 gasoline engines – with class-leading fuel economy – give Ford customers even more reasons to stay loyal in the years ahead.

Courtesy of blueovalnews.com

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Renowned artist sets the scene for the all-new Ford Fusion